FLY PICKs

FlyPicks is a sports betting platform that leverages data-driven insights and expert analysis to help users make smarter bets, maximize their winnings, and manage risks with confidence.

Timeline: 2 months

Tools: Figma, Figjam, Google docs, ADobe XD

MY ROLE: LEAD UI Designer, RESEARCHER

THE KICK-OFF

Objective

the objective was to Create a simple, intuitive sports betting experience that empowers users to make smarter picks with confidence. The goal was to strip away the complexity of traditional betting platforms and replace it with a clean, data-driven interface that feels approachable to both beginners and seasoned bettors. FlyPicks needed to balance real-time analytics, expert insights, and community engagement—all while making the experience feel effortless, engaging, and rewarding.

UX/UI Approach

1. Understanding User Needs & Market Gaps

  • We started by conducting a competitive analysis to deeply understand the sports betting landscape and identify opportunities for improvement. By evaluating the strengths and weaknesses of other platforms, we were able to pinpoint user pain points such as overcomplicated interfaces, too much irrelevant information, and lack of guidance for beginners.

2. Learning the users

  • Through user research, competitive analysis, and usability testing, I identified three key audience segments for FlyPicks. Casual Bettors need a simple, intuitive interface with easy-to-understand insights. Data-Driven Bettors seek in-depth analytics and predictive tools to refine their strategies. Seasoned Bettors, already familiar with betting, require an intuitive way to discover trends and gain a competitive edge. By analyzing user behaviors, market gaps, and testing early prototypes, I ensured FlyPicks caters to diverse betting styles while maintaining a seamless UX/UI experience.

3. Capturing the opportunity

  • FlyPicks enhances decision-making with clear, data-driven insights while reducing complexity through an intuitive interface. Unlike traditional platforms, it fosters trust with transparent analytics, accurate predictions, and risk-management tools, empowering users to bet smarter with confidence.

The Problem – What’s Broken?

Sports Betting is Overwhelming. We Fixed That.

Traditional sports betting platforms overwhelm users with cluttered interfaces and complex data. FlyPicks simplifies the experience by offering a clean, intuitive interface and data-driven insights. We remove the noise, making it easy for users to find the key information they need and make smarter, faster decisions.

In the image below, we compare a traditional sports betting platform with FlyPicks' clean, intuitive design.

FlyPicks

FlyPicks

Competitors

Simplifying the Betting Experience

  • We present a clean, minimalistic layout that highlights only the most relevant data. Users can quickly find the odds, betting picks, and performance metrics they need, without unnecessary distractions. The interface is designed to streamline decision-making, offering a user-friendly experience.

  • FlyPicks simplifies analytics with clear, visual data displays, using graphs, charts, and color-coded indicators that are easy to read and understand. Users can quickly digest insights at a glance, empowering them to make faster, more informed decisions.

Competitors

  • Traditional sports betting platforms often display excessive information on a single page, bombarding users with too many statistics, outdated odds, and unnecessary graphics. Navigation can feel overwhelming, making it hard to focus on key data.

  • Competitor platforms typically present analytics in a dense, text-heavy format or use complicated graphs that make it hard for users to interpret the data quickly. This results in frustration and longer decision-making times.

Simplified UI

Concept to UI

These mockups showcase the evolution of FlyPicks' user interface, highlighting how we transformed complex betting processes into a simple, intuitive experience. Each design decision was made with the user in mind, ensuring seamless navigation, clear analytics, and an engaging, data-driven environment for all types of bettors.

why choose FlyPicks section:

This section is crucial because it highlights FlyPicks' core value proposition: delivering data-driven insights that empower users to make smarter, more confident bets. By simplifying the interface without losing essential information, we ensured that users could easily access valuable stats and predictions, giving them the tools to bet smart while maintaining trust in the platform’s accuracy and reliability.

Pricing section:

The Pricing section is vital because it clearly communicates the value FlyPicks offers at each pricing tier. By simplifying the options and avoiding overwhelming details, we made it easy for users to understand what they get at each level while ensuring they feel confident in the investment. Our goal was to maintain transparency and make the decision process straightforward without sacrificing any important features or benefits.

Testimonials

The Testimonials section is crucial because it builds trust and credibility for FlyPicks through real user experiences. By highlighting positive feedback, we simplified the user journey and showed potential bettors that they’re not alone—others have benefited from the platform’s data-driven approach. We ensured each testimonial captured the impact FlyPicks has had on users’ betting strategies, providing authentic insights without cluttering the narrative.